4:20:01 PM
Tuesday, Jul 16
One Farm is an App concept that aims to empower Small scale Indian farmers with vital tools,resources, and information for a prosperous and better agricultural future.
Type: Self-initiated
Duration: May-July 2023
Design tools: Figma
Role: UX/UI Designer
Small-scale farmers in India confront various challenges, including restricted access to information and resources concerning agriculture practices, government schemes, and market trends. Additionally, farmers face obstacles related to the sale of counterfeit seeds, including unfair prices due to middlemen, limited market access, and lack of transparency in the sale process.
Problem
Challenges
Historical and systemic issues
land fragmentation, monsoon dependence, debt, market limitations, crop neglect, slow tech adoption, policy impact, environment, social disparities
Lack of awareness
Impacts the adoption of modern practices, technology, and sustainable farming, limiting their ability to improve and adapt to changing conditions.
Climate change
leading to erratic rainfall, temperature extremes, and crop vulnerabilities, jeopardizing food security and livelihoods.
Market inefficiencies
Sale of counterfeit products, results in unfair pricing, information gaps, and limited access, impeding their economic prospects and agricultural growth.
Since 1995, more than 300,000 farmers and farm workers have taken their own lives in India, with these challenges significantly contributing to the issue of farmer suicides.
Lack of govt. support
Inadequate subsidies, delayed relief during disasters, and insufficient investment in rural infrastructure.
The 2019 Situation Assessment Survey of Agricultural Households in India revealed that the literacy rate among farmers has increased to 71%. However, the survey also found disparities based on gender and location.
According to the National Sample Survey Office (NSSO), the survey reveals significant findings about the Issues of households engaged in agriculture.
of Indian farm households, have avg. loan of Rs 47,000(approximately USD 634), face credit challenges.
52%
27%
have access to institutional credit,
signaling need for better accessibility.
36%
Indian farms have irrigation facilities, exposing vulnerability to droughts.
21%
Indian farms have crop insurance; need for better awareness.
Agricultural households in India earned an average monthly income of Rs 8,931(approx $120), significantly lower than the average of Rs 23,231
(approx $313) for non-agricultural households.
Ravi, part of a 7-member family, Apart from his Worker job he helps in managing their small farm where they cultivate vegetables, fruits, and cash crops such as cotton and sesame.
Persona 1
Age: 30 years old
Education: 10th
Occupation: Farmer, Worker
Income: 200,000Rs./yr
Frustrations
Concerned about the impact of chemical farming on his family's health.
Goals
aims to diversify crops beyond the usual seasonal ones.
Interested in sustainable agriculture
Narendra owns a small piece of land in a village in Rajasthan. Narendra grows wheat, millet, and pulses on his farm, but struggles to get a good price for his crops due to a lack of market access. He also faces challenges with access to water and electricity, making it difficult to adopt modern farming practices.
Persona 2
Age: 45 years old
Education: 0
Occupation: Farmer
Income: 150,000Rs./yr
Frustrations
Not being able to earn enough from farming to support his family.
Didn't get better prices for crops.
Goals
Connect with other farmers to find out about new Farming Techniques
Find new buyers to sell products directly and avoid middleman.
Key Insights
Buying
Access is limited to local or nearby town stores.
Awareness
Farmers have limited knowledge concerning resource management and govt. policies.
Community
They solely rely on Social Media or local communities for farming information
Authenticity
There is no way to verify the authenticity of purchased products, such as seeds and fertilizers.
info
Information about verified stores and transporters is exclusively available on websites.
Mandi Bhav (Market rates)
The only means to check market rates (Mandi Bhav) is through images shared on social media platforms.
Livestock health
Can't track animal vaccinations, relying solely on selected veterinarians.
Data
Small-scale farmers lack access to data on land and climate.
User Flow
Design
Onboarding
Onboarding involves an Aadhaar ID login for identity verification. There's an introductory section to learn about the app's features and its offerings.
Adding Farm & Livestock
Allows farmers to input their farm fields and livestock details, enhancing farm management capabilities.
Home Naviagtion
The homepage is designed to provide essential information. It offers basic weather data, farming and livestock alerts, With satellite imagery of farms. Mandi Bhav (market rates) information, Bids, and order information. In addition, the homepage includes a comprehensive farming calendar, helping farmers plan their agricultural activities effectively. It also features options for product verification, allowing users to scan QR codes on packets and equipment to ensure the authenticity of the items.
Furthermore, the homepage supports language customization for a user-friendly experience. And info section to Stay updated on current agricultural programs and promotions.
Farm data
The Farm Data page offers detailed insights into agricultural needs:
Weather Information: Stay informed about the current weather conditions, including temperature, humidity, UV index, wind speed, and precipitation.
Vegetation Health: Keep track of crops' well-being with Vegetation Health Indices such as NDVI (Normalized Difference Vegetation Index) and EVI (Enhanced Vegetation Index).
Land Health: Monitor the condition of land using comprehensive Land Health Indices, providing valuable data for informed decisions.
This page equips with the vital information necessary for successful farming, ensuring all the tools needed to optimize agricultural practices.
Farming calendar
The Farming Calendar is a farming companion, enabling farmers to plan and organize crops effectively:
Crop Selection by Month
Detailed Crop Information: like required soil type, fertilizer amount, Seed Type and Planting Guidance.
Homepage navigation for Livestock
The Livestock section on the homepage offers essential resources for livestock owners. Get access to vaccination schedules, maintain an updated livestock inventory, keep vaccination cards handy to access individual vaccination records for each animal, and stay informed with the disease guide to ensure the overall health and well-being of your animals.
Marketplace
Bids,Mandi Bhav(Market Rates)
This section not only provides real-time market rates (Mandi Bhav) and eliminates the need for middlemen but also offers the option to access comprehensive commodities reports from APMC’s(Agricultural Produce Market Committee) respective of locations for informed and optimized selling. Get direct access to market prices on phone while enhancing selling strategy with valuable insights.
Govt schemes/insurance
Access valuable information regarding government agricultural schemes and insurance options. get informed about the various programs and coverage plans available to support your farming endeavors. Apply for these programs directly from device.
Community/help/info
Join a farming community for expert help and valuable agricultural information. This section provides a platform for:
Expert Assistance
Community Interaction
Verified Sellers/buyers
Kisan Rath (Transportation Initiative): Explore information about transportation options to help with agricultural logistics.
Doctors: Discover near healthcare professionals.
Many farmers in the region already use smartphones and are willing to use a digital platform that can provide them with accurate market prices, weather forecasts, and information on best practices.
A lack of trust in government agencies and private companies is a significant barrier for farmers to adopt new technologies and participate in government schemes.
The platform aims to bridge the gap between farmers and the market, providing them with the information they need to make informed decisions and reduce their risks. The project can play a significant role in improving the lives of farmers and helping them become self-sufficient. However, it is crucial to gain the trust of farmers and work closely with them to ensure the platform meets their needs and expectations.
Key Findings
One Farm is an App concept that aims to empower Small scale Indian farmers with vital tools,resources, and information for a prosperous and better agricultural future.
Type: Self-initiated
Duration: May-July 2023
Design tools: Figma
Role: UX/UI Designer
Small-scale farmers in India confront various challenges, including restricted access to information and resources concerning agriculture practices, government schemes, and market trends. Additionally, farmers face obstacles related to the sale of counterfeit seeds, including unfair prices due to middlemen, limited market access, and lack of transparency in the sale process.
Problem
Challenges
Historical and systemic issues
land fragmentation, monsoon dependence, debt, market limitations, crop neglect, slow tech adoption, policy impact, environment, social disparities
Lack of awareness
Impacts the adoption of modern practices, technology, and sustainable farming, limiting their ability to improve and adapt to changing conditions.
Climate change
leading to erratic rainfall, temperature extremes, and crop vulnerabilities, jeopardizing food security and livelihoods.
Market inefficiencies
Sale of counterfeit products, results in unfair pricing, information gaps, and limited access, impeding their economic prospects and agricultural growth.
Since 1995, more than 300,000 farmers and farm workers have taken their own lives in India, with these challenges significantly contributing to the issue of farmer suicides.
Lack of govt. support
Inadequate subsidies, delayed relief during disasters, and insufficient investment in rural infrastructure.
The 2019 Situation Assessment Survey of Agricultural Households in India revealed that the literacy rate among farmers has increased to 71%. However, the survey also found disparities based on gender and location.
According to the National Sample Survey Office (NSSO), the survey reveals significant findings about the Issues of households engaged in agriculture.
of Indian farm households, have avg. loan of Rs 47,000(approximately USD 634), face credit challenges.
52%
27%
have access to institutional credit,
signaling need for better accessibility.
36%
Indian farms have irrigation facilities, exposing vulnerability to droughts.
21%
Indian farms have crop insurance; need for better awareness.
Agricultural households in India earned an average monthly income of Rs 8,931(approx $120), significantly lower than the average of Rs 23,231
(approx $313) for non-agricultural households.
Ravi, part of a 7-member family, Apart from his Worker job he helps in managing their small farm where they cultivate vegetables, fruits, and cash crops such as cotton and sesame.
Persona 1
Age: 30 years old
Education: 10th
Occupation: Farmer, Worker
Income: 200,000Rs./yr
Frustrations
Concerned about the impact of chemical farming on his family's health.
Goals
aims to diversify crops beyond the usual seasonal ones.
Interested in sustainable agriculture
Narendra owns a small piece of land in a village in Rajasthan. Narendra grows wheat, millet, and pulses on his farm, but struggles to get a good price for his crops due to a lack of market access. He also faces challenges with access to water and electricity, making it difficult to adopt modern farming practices.
Persona 2
Age: 45 years old
Education: 0
Occupation: Farmer
Income: 150,000Rs./yr
Frustrations
Not being able to earn enough from farming to support his family.
Didn't get better prices for crops.
Goals
Connect with other farmers to find out about new Farming Techniques
Find new buyers to sell products directly and avoid middleman.
Key Insights
Buying
Access is limited to local or nearby town stores.
Awareness
Farmers have limited knowledge concerning resource management and govt. policies.
Community
They solely rely on Social Media or local communities for farming information
Authenticity
There is no way to verify the authenticity of purchased products, such as seeds and fertilizers.
info
Information about verified stores and transporters is exclusively available on websites.
Mandi Bhav (Market rates)
The only means to check market rates (Mandi Bhav) is through images shared on social media platforms.
Livestock health
Can't track animal vaccinations, relying solely on selected veterinarians.
Data
Small-scale farmers lack access to data on land and climate.
User Flow
Design
Onboarding
Onboarding involves an Aadhaar ID login for identity verification. There's an introductory section to learn about the app's features and its offerings.
Adding Farm & Livestock
Allows farmers to input their farm fields and livestock details, enhancing farm management capabilities.
Home Naviagtion
The homepage is designed to provide essential information. It offers basic weather data, farming and livestock alerts, With satellite imagery of farms. Mandi Bhav (market rates) information, Bids, and order information. In addition, the homepage includes a comprehensive farming calendar, helping farmers plan their agricultural activities effectively. It also features options for product verification, allowing users to scan QR codes on packets and equipment to ensure the authenticity of the items.
Furthermore, the homepage supports language customization for a user-friendly experience. And info section to Stay updated on current agricultural programs and promotions.
Farm data
The Farm Data page offers detailed insights into agricultural needs:
Weather Information: Stay informed about the current weather conditions, including temperature, humidity, UV index, wind speed, and precipitation.
Vegetation Health: Keep track of crops' well-being with Vegetation Health Indices such as NDVI (Normalized Difference Vegetation Index) and EVI (Enhanced Vegetation Index).
Land Health: Monitor the condition of land using comprehensive Land Health Indices, providing valuable data for informed decisions.
This page equips with the vital information necessary for successful farming, ensuring all the tools needed to optimize agricultural practices.
Farming calendar
The Farming Calendar is a farming companion, enabling farmers to plan and organize crops effectively:
Crop Selection by Month
Detailed Crop Information: like required soil type, fertilizer amount, Seed Type and Planting Guidance.
Homepage navigation for Livestock
The Livestock section on the homepage offers essential resources for livestock owners. Get access to vaccination schedules, maintain an updated livestock inventory, keep vaccination cards handy to access individual vaccination records for each animal, and stay informed with the disease guide to ensure the overall health and well-being of your animals.
Marketplace
Bids,Mandi Bhav(Market Rates)
This section not only provides real-time market rates (Mandi Bhav) and eliminates the need for middlemen but also offers the option to access comprehensive commodities reports from APMC’s(Agricultural Produce Market Committee) respective of locations for informed and optimized selling. Get direct access to market prices on phone while enhancing selling strategy with valuable insights.
Govt schemes/insurance
Access valuable information regarding government agricultural schemes and insurance options. get informed about the various programs and coverage plans available to support your farming endeavors. Apply for these programs directly from device.
Community/help/info
Join a farming community for expert help and valuable agricultural information. This section provides a platform for:
Expert Assistance
Community Interaction
Verified Sellers/buyers
Kisan Rath (Transportation Initiative): Explore information about transportation options to help with agricultural logistics.
Doctors: Discover near healthcare professionals.
Many farmers in the region already use smartphones and are willing to use a digital platform that can provide them with accurate market prices, weather forecasts, and information on best practices.
A lack of trust in government agencies and private companies is a significant barrier for farmers to adopt new technologies and participate in government schemes.
The platform aims to bridge the gap between farmers and the market, providing them with the information they need to make informed decisions and reduce their risks. The project can play a significant role in improving the lives of farmers and helping them become self-sufficient. However, it is crucial to gain the trust of farmers and work closely with them to ensure the platform meets their needs and expectations.
Key Findings